User Experience for Product Management

International Certification

The UX-PM certification is delivered by 19 UX agencies from all around the world. It is offered online and also offline depending on which country you leave in and of the pandemi situation.

The program allows professionals from different industries to understand what UX is all about, and to start using UX tools and methods in their everyday work.

Expert Practitioners

The Certification trainers are expert practitioners who have been involved in projects with the largest brands.

The training content is supported by years of experience in different industries, and expert trainers also use in their practive the most efficient tools they demonstrate.

Training & case studies

The case studies and stories from all around the world bring relevance to the training.

The UX-PM Certification is open to everyone and designed for any professional who wants to understand the fundamentals of UX, adopt UX in projects, and integrate a human-centered culture in their organization. 

Design Maturity

Each level of training will help you gain knowledge in the six dimensions of the Design Maturity model.

Strategy

Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.

Everyone has a shared understanding of the organization's business objectives and a clear vision towards customer experience strategy.

Does everyone work towards continuous customer-centric improvement?

Can the investment in design projects be measured and linked to revenue?

Design

Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.

Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).

Is design data-driven?

Is prototyping part of your regular process?

People

The organization invests in cross-functional teams who tackle design problems from different perspectives.

Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.

Do we have the right mix of skills to solve complex design problems?

Do people collaborate across silos?

Culture

Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.

Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.

Do empathy and customer insights drive design decisions?

Is everyone encouraged to support innovation?

Metrics

Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.

Traditional KPIs are complemented by Key Experience Indicators (KEI).

Are multiple data sources tracked to quantity customer experience across the ecosystem?

Do we measure the business impact of design decisions?

Research

Valuable insights are collected across the customer journey and embedded into the design of all products and services.

Research tools, initiatives, and processes are set up to produce an ongoing understanding of customers' behaviors, successes, and pain points.

How do we collect customer data?

Is the research process well structured?

Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.

Everyone has a shared understanding of the organization's business objectives and a clear vision towards customer experience strategy.

Does everyone work towards continuous customer-centric improvement?

Can the investment in design projects be measured and linked to revenue?

Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.

Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).

Is design data-driven?

Is prototyping part of your regular process?

The organization invests in cross-functional teams who tackle design problems from different perspectives.

Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.

Do we have the right mix of skills to solve complex design problems?

Do people collaborate across silos?

Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.

Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.

Do empathy and customer insights drive design decisions?

Is everyone encouraged to support innovation?

Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.

Traditional KPIs are complemented by Key Experience Indicators (KEI).

Are multiple data sources tracked to quantity customer experience across the ecosystem?

Do we measure the business impact of design decisions?

Valuable insights are collected across the customer journey and embedded into the design of all products and services.

Research tools, initiatives, and processes are set up to produce an ongoing understanding of customers' behaviors, successes, and pain points.

How do we collect customer data?

Is the research process well structured?

UX-PM Founders

UXalliance

The UX-PM Certification is sponsored by UXalliance, a global network connecting 29 world-leading independent User Experience (UX) companies.

Our global research service helps large global organizations develop better international products & services, by providing them with highly reliable local research, insight and design through one single point of contact.

UXalliance members


Testimonials

Check what UX-PM alumni have to say about the UX-PM Certification

UX-PM Level 1 certification is a great introduction to User/Customer Experience world. I am fully convinced that methods UX adepts learn during Level 1 training will be a great help in projects for clients.

Michał Byrczek

Menedżer Komunikacji Internetowej, Credit Agricole

Thanks to the acquired knowledge, we have won agency pitch contests underpinning user-centered design strategies. I have also contributed to establishing a UX culture in the agency and now we justify all of our developments based on UX strategies in their different stages.

Sergio Andrés V.

Senior Developer, Socialand

I will undoubtedly take a lot of useful information to the company where I work. Today I can understand steps that are extremely important in the UX process and that we thought were irrelevant. Certainly today I can apply and explain the importance of UX within each and every company.

Gabriel P.

Front-end Developer, Sys Manager Informatica

An enormous advantage of UX-PM are its experts - practicioners with years of experience in UX field. Every theoretical part presented during training is supported by practical case studies from banking, telecommunication or FMCG industry. Group exercises are a great part of the session, which enables participants from very different industries to inspire one another.

Sonia Ciuk

Consultant, Accenture

UX-PM 3 was very valuable in terms of providing us some strategies to convince stakeholders of the value of UX.

Rita Sargaço

UX Designer, GoContact

For any professional leading product teams, the UX-PM certification shows the best tools to improve efficiency and to integrate the UX as a key part of customer-centric Agile processes.

Carmen Consuegra

Product/UX Manager, X by Orange

Thanks to the certification I have planning and execution tools and tactics to positively impact the growth of a product. It strengthened my professional profile as a leader and I had the opportunity to meet incredible colleagues.

Vanessa A.

UX Designer, Globant

Absolutely loved it, enjoyed the interactions and great to now have a more formal framework for UX.

Paul P.

Project Manager

I took a lot of courses in the UX field and certainly UX-PM is the one that delivers the most real value, depth in the subjects covered and very high quality instructors.

Marcus R.

Head of Design, Capgemini / Banco do Brasil

UX-PM certification is a perfect combination of theory and practice. During professionally conducted 2 days of training participants organize their knowledge and apply it immediately to improve contact with clients and design processes within their organizations. Highly recommend!

Bartosz Skorupski

UI Engineer & Project Leader, Samsung

It was one of the best trainings I’ve done. There was a balance between the theoretical part and the practical part. The trainers were very prepared and great teachers. As a Project Manager, I got to know more UX methodologies that can contribute to the success of my projects.

Daniela Tavares

Project Manager

Once again, I’ve enjoyed a nice professional and personal experience while learning some new skills to apply to my work.

Laura Azcutia

Digital Sales Support Project Manager, Pepe Jeans London

Level 2 has helped me realize the real steps of a project when UX is most important and how to better understand the objectives of users. It helps to sell and convince the process of your digital projects to leaders.

Aliyah C.

Director of Communications

I found this level denser, with more details and concepts of UX techniques. Level 2 takes you to a real immersion in the UX universe, going far beyond the conceptual introduction of Level 1. We are challenged to put each scenario into practice. I had the opportunity to clarify many doubts and I feel much more confident to work with User Experience.

Rebecca C.

Marketing Manager, Claro

UX-PM certification explains the complexity of UX Designer work and gives you understanding why involving users in research on different stages of projects is essential.

Izabela Dziedzic

Head of UX, Orange

The programmatic content of the Certification is meticulous and of enormous scope. It gradually conveys all notions and helps do fully understand the complexity of the entire UX process.

José Santo

Programmer, Invest Bank

I had no UX knowledge prior to enrolling in the UX-PM entry level, but I know how to manage digital projects. Highly recommended, as content and practical exercises go really deep.

Nacho Cruzado

IT Manager, ASTI Mobile Robotics Group

"I recommend it for those who want to improve and strengthen their knowledge on this discipline, and above all, for people who want to have a more holistic view on the management and execution of digital products and services".

Luis A.

Tech Manager, UX Design Studio - Globant

"When I attended the UX Certification, I was a Product Owner curious of what User Experience was about but unaware of the process and tools. Three years later I’m proud to say that UX and Agile are embedded in every solution we develop. This first encounter with UX through the UX-PM training program has been life changing for my company in the way we think and design our solutions".

Gaetan Racine

UX Product Owner, Stelvio

"Great initial training, really introduces the concepts of UX and instigates to do the other levels. I would recommend it, especially for those who have little knowledge of the topic. With this level you will be able to begin to understand a wide field of studies, methodologies, and knowledge".

Rafael L.

Project Analyst, Samsung

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