Level 1

UX Adoption

Invest in UX, build internal capacity and increase value for your customers and for your organization.

About the training

Real-life case studies

Experienced Training Practitioners

Small Group Training

Participant profile

Level 1

Position

  • Product Owner
  • Project Manager
  • Solution Architect
  • Marketing Communication Specialist
  • Business Analyst
  • Designer, Front-End, Developer
  • Any professional who wants to adopt UX methodologies in their projects

Experience

  • 2-5 years in digital products or services.
  • Understanding the fundamentals of User Experience is a critical first step, regardless of your background or objective. 

Challenges

  • Wants to get a clear understanding of what UX is and what it means for the business.
  • Needs their product or project to deliver value to end-users in a short time frame.
  • Struggles to align a clear vision between stakeholders, designers, and developers team.

UX-PM Level 1

Your skills after training

Strategy

Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.

Everyone has a shared understanding of the organization's business objectives and a clear vision towards customer experience strategy.

Does everyone work towards continuous customer-centric improvement?

Can the investment in design projects be measured and linked to revenue?

Design

Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.

Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).

Is design data-driven?

Is prototyping part of your regular process?

People

The organization invests in cross-functional teams who tackle design problems from different perspectives.

Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.

Do we have the right mix of skills to solve complex design problems?

Do people collaborate across silos?

Culture

Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.

Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.

Do empathy and customer insights drive design decisions?

Is everyone encouraged to support innovation?

Metrics

Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.

Traditional KPIs are complemented by Key Experience Indicators (KEI).

Are multiple data sources tracked to quantity customer experience across the ecosystem?

Do we measure the business impact of design decisions?

Research

Valuable insights are collected across the customer journey and embedded into the design of all products and services.

Research tools, initiatives, and processes are set up to produce an ongoing understanding of customers' behaviors, successes, and pain points.

How do we collect customer data?

Is the research process well structured?

Design-centricity is sponsored and endorsed by top management. An explicit design strategy is defined and shared across departments.

Everyone has a shared understanding of the organization's business objectives and a clear vision towards customer experience strategy.

Does everyone work towards continuous customer-centric improvement?

Can the investment in design projects be measured and linked to revenue?

Customer-centric design pervades all projects as it is understood to be a key differentiator that brings strong value over the long-term.

Teams collaborate on different stages of the design process towards a valuable and meaningful product or service (frontstage and backstage).

Is design data-driven?

Is prototyping part of your regular process?

The organization invests in cross-functional teams who tackle design problems from different perspectives.

Team members have a customer-centric mindset and collaborate across departmental boundaries to achieve a superior customer experience.

Do we have the right mix of skills to solve complex design problems?

Do people collaborate across silos?

Everyone is aware of the importance of customer-centricity to provide the best experience, and the organization actively supports it.

Continuous learning and knowledge-sharing are encouraged to build capacity and leverage complementary skill sets.

Do empathy and customer insights drive design decisions?

Is everyone encouraged to support innovation?

Multiple data sources are being tracked to quantify CX across the organization, discover opportunities and drive business innovation.

Traditional KPIs are complemented by Key Experience Indicators (KEI).

Are multiple data sources tracked to quantity customer experience across the ecosystem?

Do we measure the business impact of design decisions?

Valuable insights are collected across the customer journey and embedded into the design of all products and services.

Research tools, initiatives, and processes are set up to produce an ongoing understanding of customers' behaviors, successes, and pain points.

How do we collect customer data?

Is the research process well structured?


Training agenda

00h

Module 1 - Design and Experience

Module 2 - HF & Psychology of Design

Module 3 - Human-Centered Design

Module 4 - User Research

Module 5 - User Research In Practice

Module 6 - Lorem ipsum

1 to 6

Want to learn more about Level 1?

Download our detailed agenda

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